Marketing emails

The Marketing tab at /dashboard/marketing lets you send emails to your customers — for promotions, re-engagement, or just to say hi. The AI writes the copy in your voice; you review and schedule.

How to send a campaign

1. Click "New campaign".
2. Pick a campaign type (or "Custom"):

• Win back no-shows — to customers who no-showed in the last 30 days. "We missed you. Here's 15% off your next visit."
• Birthday discount — to customers with a birthday this month. "Happy birthday from the team. Here's $10 off."
• Spring / summer / fall / winter promo — seasonal. "Spring is here. Time for a refresh."
• Re-engagement — to customers who haven't visited in 90+ days. "It's been a while. Come back."
• New service announcement — to all customers. "We're now offering X."
• Custom — write your own brief.

Pick an audience:

• All customers — every customer in your system
• Specific tag — e.g. "VIP" or "Birthday this month"
• Last visited X days ago — e.g. "no visit in 60+ days"
• Last booked service — e.g. "booked Haircut" (for upsell)

Click "Generate with AI". The agent drafts:

• Subject line (3 options)
• Preview text (the snippet after the subject)
• Body (150–300 words, in your voice)
• One CTA (call-to-action): "Book now" → your booking URL

Edit anything. Click "Save as draft" to keep working, or "Schedule" to send later.

Send timing

Default send time: 10am in the customer's local timezone. Change to:

• Specific date + time
• Send immediately (skip the queue)

Open and click tracking

After the email goes out, you'll see:

• Open rate (% of recipients who opened)
• Click rate (% who clicked the CTA)
• Bookings attributed (how many bookings came from the email)
• Revenue attributed (deposits + estimated on-site)

Industry benchmarks: 35% open, 5% click, 1% book. If you're below, your subject line or audience is off.

Compliance

• Every email has a "Unsubscribe" link in the footer (required by CAN-SPAM and CASL).
• Unsubscribes are honored within 1 hour. You can't override them.
• Physical mailing address in the footer (your business address).
• Subject line is not deceptive (no "RE:" tricks).

Limits

• Up to 5 campaigns per week per business (anti-spam)
• No more than 1 email per customer per 7 days (unless they opted in)
• Transactional emails (confirmations, reminders) don't count against these limits